Odisha Unveils 'Think India, Think Odisha': A New Era in Tourism and Sports
Odisha introduced a new brand tagline 'Think India, Think Odisha' to enhance its tourism footprint. Launching the OMC Puri Coastal Marathon, the initiative aims to showcase Odisha as a vibrant tourism hub, attracting global tourists through sports and cultural experiences, and is aligned with the state's long-term economic visions.
- Country:
- India
The Odisha government has unveiled a new brand tagline, 'Think India, Think Odisha', aiming to boost tourism through a strategic rebranding initiative.
The announcement coincided with the launch of the OMC Puri Coastal Marathon, set to be a groundbreaking international sporting event in 2026.
Deputy Chief Minister Pravati Parida noted that the new branding will elevate Odisha's global visibility, aligning with its economic and cultural goals for 2036 and beyond.
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