Fervor and Fusion: Bhai Phonta Celebrations in West Bengal

The state of West Bengal celebrated Bhai Phonta with fervor, concluding the festive season of Kali Puja and Diwali. Sisters throughout the region marked the occasion by praying for the long life of their brothers, applying the traditional 'phonta' using sandalwood paste and rice grains while reciting mantras.

As the celebrations unfolded, markets witnessed an unprecedented rush with families purchasing ingredients for elaborate feasts. Despite a noticeable spike in prices, particularly for fish, mutton, and chicken, and crowds at sweetshops, the lively ambiance was palpable. Fusion sweets and gourmet hampers have gained traction as younger generations seek artisanal options to complement traditional offerings.

West Bengal's Chief Minister Mamata Banerjee extended her greetings, further highlighting the day with a song dedicated to sibling bonds. Prominent figures, including senior ministers, MPs, and renowned cine stars, engaged in the festivities, enveloping the state in a cultural and gastronomic celebration expected to last through the weekend.