VELVEX Strengthens Partnership with Lucknow Super Giants for IPL 2026

VELVEX, the automotive lubricant brand by Nandan Petrochem Ltd., has renewed its partnership with the Lucknow Super Giants (LSG) for IPL 2026 as an Official Partner. This strategic move aims to bolster its market presence and align with a narrative of performance and reliability through the high-profile IPL platform.

With the IPL as an influential sporting ecosystem, VELVEX seeks to engage a broad audience, promoting its 'X Factor' philosophy symbolizing superior performance. The collaboration highlights shared values with LSG, such as discipline and adaptability, making it a fitting platform for VELVEX’s brand messaging.

According to Vikas Gupta, CEO of Nandan Petrochem Ltd., the partnership enhances brand visibility and consumer recall while fostering deeper emotional ties with its audience. Integrated campaigns across multiple media channels further amplify this association, showcasing VELVEX as a symbol of trust and high performance in the automotive sector.