Kerala's Epic Hill Highway Run: Milind Soman Leads the Charge

India's noted fitness icon, Milind Soman, is spearheading a remarkable Hill Highway Run in Kerala, slated for February 22, 2026. The 22-kilometer run will traverse the awe-inspiring terrain of the Western Ghats, an area once considered impenetrable but now transformed into an exemplary corridor of connectivity.

This event will unfold on the Kuttikkanam - Kattappana stretch of the Idukki Hill Highway, a project executed by the Government of Kerala and financed by the Kerala Infrastructure Investment Fund Board (KIIFB) with a budget of Rs. 134.4 Crore. Celebrated as a modern engineering marvel, the highway epitomizes the government’s commitment to infrastructure under Chief Minister Mr. Pinarayi Vijayan. It aims to boost hill tourism while offering vital connectivity.

Endorsed by viral promotional efforts, including the video 'Ennal Vaa' by Milind, the run seeks global recognition. Dr. K.M. Abraham, CEO of KIIFB, highlighted the highway’s role as a lifestyle asset, exemplified by its sustainable engineering practices. Registration details for the run are available on KIIFB's website.