Air Purifier Sales Soar Amid Delhi's Pollution Crisis

Amidst Delhi-NCR's severe post-Diwali air pollution, air purifier sales have surged. With AQI levels worsening during the festive season, consumers are increasingly conscious of indoor air quality, prompting them to invest in air purifiers. Notably, Eureka Forbes and Kent RO Systems report significant sales increases, driven by pollution and health concerns.

Despite this demand, industry opinions vary on the product's potential. While some emphasize its role in combating indoor pollution, others, like Blue Star's B Thiagarajan, critique its minimal year-round utility. This skepticism contrasts with consumer dependence on purifiers during high pollution periods.

Manufacturers are capitalizing on the trend through innovative marketing, including influencer campaigns and real-time AQI displays. As pollution remains a persistent issue, the air purifier market in India, despite expanding, faces scrutiny over its long-term growth and effectiveness.