Unveiling the Royal Stag Code: Decoding Cricket Success
The Royal Stag Code of Large campaign uses data science to decode the principles of success through the insights of cricket star Rohit Sharma. The initiative reveals key traits like Selflessness, Drive, Fearlessness, and Inspiration, inviting fans to discover their own success traits through an AI-powered tool.
- Country:
- India
Seagram's Royal Stag Packaged Drinking Water has launched a groundbreaking campaign named 'Royal Stag Code of Large' (#RSCode), featuring cricket icon Rohit Sharma and mental conditioning coach Paddy Upton.
The campaign, unveiled in Delhi, India, uses data science to explore the success principles of Sharma, a two-time ICC T20 World Cup champion. The initiative invites fans to discover their unique success traits through an innovative AI-driven tool.
The campaign, reinforced by performances and stories, reflects Royal Stag's 'Live it Large' philosophy, offering fans a personal connection by translating personal insights into their journey of success.
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