Piramal Launches Little's AquaSense: Revolutionizing Baby Care with Purity

Piramal Consumer Healthcare has expanded its baby care brand, Little's, with the launch of AquaSense Baby Wipes. Crafted using 99.9% RO purified water, these wipes aim to provide an exceptionally gentle and safe cleaning experience for infants and newborns.

The AquaSense wipes are pH balanced, free from alcohol and parabens, and dermatologically tested, making them suitable for sensitive skin. Their fully biodegradable nature underscores Piramal's commitment to safety and environmentally responsible practices, elevating standards in the baby hygiene market.

In line with modern parental expectations for purity and care, Little's AquaSense was unveiled alongside a campaign around the theme 'It's Basically Water!!'. VP Marketing, Abhishek Kumar, emphasized the goal of offering a product that is as close to pure water as possible, reflecting the brand’s philosophy of 'Science with Care'.