Amway's $12 Million Investment Pushes India Towards Top Global Market Position

US-based direct selling giant Amway is set to pump USD 12 million into its Indian operations in the coming three to five years. This investment is part of a strategic plan to elevate India as one of its top three global markets, said President and CEO Michael Nelson.

During his first visit to India in his current role, Nelson highlighted the completion of a decade of manufacturing in the country and expressed ambitions to further increase export activities. Speaking to PTI Videos, he disclosed the financial commitment aimed at expanding Amway’s physical retail presence and enhancing customer and distributor engagement.

Amway’s investment will also focus on boosting research and development, an area where the company has already invested heavily. Nelson noted India’s significant potential, fueled by its population, entrepreneurial spirit, and the government's pro-business reforms, which have paved the way for easier operations and continued growth in the region.