India Moves to Regulate AI Content Amid Misinformation Concerns

The Indian government has announced proposed amendments to the IT rules that focus on the clear labelling of AI-generated content. This move is aimed at reducing misinformation and placing significant responsibility on large social media platforms, such as Facebook and YouTube.

The proposal underscores the need for AI-generated material to carry non-removable identifiers, distinguishing it from genuine content. Industry experts highlight this as essential for responsible AI use, fostering an environment conducive to innovation.

These rules emerge as part of efforts to address the growing threat of deepfakes and misinformation. They are poised to create a legal foundation for labelling and ensuring accountability, with stakeholders given the opportunity to provide feedback until November 6, 2025.