Blending Tradition with Innovation: Schneider Electric's Festive "Bring Home the Smart" Campaign

New Delhi witnessed a festive innovation as Schneider Electric launched the special edition of its 'Bring Home the Smart' campaign on October 1st, 2025. The initiative coincides with India's festive season, aiming to merge tradition with technology in household upgrades.

The campaign capitalizes on Indians' inclination towards shopping and home improvements during festivals. Schneider Electric offers products like Miluz Zeta switches with AQI indicators, Voltage Surge Protectors, and USB chargers to enhance safety and connectivity. The Wiser Smart Home Automation range promises smarter, more efficient, and energy-conscious living.

Rajat Abbi, Vice President of Marketing at Schneider Electric India, emphasized the campaign's goal to make homes more comfortable and future-ready. With a focus on cultural significance, the brand's message resonates deeply with Indian consumers, enhancing their everyday lives through smart technology while honoring traditions.