Sony Brings Asian Games 2026 Exclusively to India

Sony Pictures Networks India has clinched the exclusive broadcasting rights for the 20th Asian Games, set to take place in Aichi-Nagoya, Japan, from September 19 to October 4, 2026. Indian fans can tune into the continental showpiece through Sony Sports Network channels and enjoy online streaming via Sony LIV.

In the previous edition, India proudly bagged a record 107 medals, marking a significant achievement in the nation's sporting history. Rajesh Kaul, Chief Revenue Officer and Business Head – Sports and International at SPNI, expressed pride in bringing the event back to Sony Pictures Networks for the third time.

The Asian Games is a prestigious global multi-sport event featuring 41 disciplines, including 32 Olympic sports. New additions like mixed martial arts and surfing will complement traditional favorites such as cricket, tennis, and esports. Cricket, in particular, is anticipated to be a massive draw for Indian audiences, with both men's and women's teams vying for top honors. India's previous success has spurred unprecedented national interest, and the event represents another unforgettable chapter in India's sporting journey.