Groundbreaking Satellite System to Combat Coffee-Linked Deforestation
Several major coffee companies and traders have launched the Coffee Canopy Partnership to address deforestation linked to coffee cultivation. Using satellite imagery and AI, the initiative aims to map farms and protect forests, starting in East Africa with plans for global expansion by 2027, according to a statement by JDE Peet's.
Leading coffee companies, including JDE Peet's, have teamed up to combat deforestation linked to coffee farming through the Coffee Canopy Partnership, an innovative tracking system.
Utilizing satellite imagery from Airbus and AI models, the initiative aims to map farms and identify nearby forest losses, starting in East Africa.
With EU regulations tightening, the system seeks to correct mapping errors that threaten smallholder farmers' market access, promising global coverage by 2027.
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