AU Small Finance Bank Expands Gold Loan Branch Network

AU Small Finance Bank is set on expanding its footprint across India with the launch of its gold loan branch network, marking a significant move in secured retail lending. The bank introduced its first gold loan branches in Jamnagar and Junagadh, Gujarat, indicating the commencement of a phased expansion strategy.

The initiative will see the establishment of nine more exclusive branches across states such as Telangana, Tamil Nadu, Karnataka, and Maharashtra by March 31, 2026. This expansion reflects AU SFB's dedication to creating a robust secured retail portfolio by enhancing regional presence and focusing on customer-centered product offerings.

Traditionally, specialised NBFCs dominated exclusive gold loan branches. However, AU SFB's new branch-led, gold loan-only format underscores its innovative approach to providing swift, simplified, and customer-focused experiences—rooted in the transparency and governance of a regulated banking institution.