Ai+ Smartphone Scores Big with IPL Partnerships
Ai+ Smartphone partners with Mumbai Indians and Kolkata Knight Riders for the IPL season to boost fan engagement. The collaboration aims to enrich fan experiences through digital activations and shared moments of excitement. This partnership exemplifies the brand's commitment to accessible, high-performance technology.
- Country:
- India
Ai+ Smartphone has been named the official smartphone partner for the IPL teams Mumbai Indians and Kolkata Knight Riders in the upcoming season. Both franchises anticipate the partnership will significantly enhance fan engagement.
The India-based brand, Ai+ Smartphone, aims to weave itself into the fabric of both team platforms and fan experiences, leveraging digital activations throughout the season to create engaging opportunities for fans.
Madhav Sheth, CEO of Ai+ Smartphone, expressed that this collaboration connects the brand with millions where India's energy is at its peak. Binda Dey, CMO of Knight Riders Sports, highlighted the focus on creating meaningful interactions that resonate with fan expectations.
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