Tarasya Silver Jewellery Expands with New Hyderabad Store

Tarasya Silver Jewellery, a renowned brand under the Neerus umbrella, has inaugurated its third store in Hyderabad at the bustling Kukatpally shopping area. This expansion was marked by an inauguration event graced by actress Meenakshi Chaudhary on March 13. The store's opening signifies another significant step in Tarasya's growth trajectory within the city's vibrant retail arena.

Offering a diverse array of beautifully crafted silver jewellery collections, Tarasya stands out with its 92.5 silver pieces enhanced with 22 Carat gold plating. The brand caters to a modern audience seeking fashionable and reasonably priced jewellery. Already successful in Jubilee Hills and Chandanagar, the Kukatpally store further cements the brand's local market presence.

Suchita Ahuja, owner of Tarasya, expressed plans to expand to other cities, with three more stores planned by the next financial year. Avnish Kumar, Managing Director of Neerus, highlighted the strategic choice of silver, appealing to a newer generation of fashion-savvy consumers. Tarasya's collection ranges from temple jewellery to Victorian styles and diamond-look pieces, blending traditional craftsmanship with contemporary design.