Matchbox Magic: Apple TV's New Thrilling Ride

Apple TV is poised to launch 'Matchbox The Movie' worldwide on October 9, betting on Mattel's iconic car toys to fuel a new franchise. The film, featuring a star-studded lineup, revolves around a soldier striving to prove his innocence.

John Cena leads an ensemble cast including Jessica Biel and Sam Richardson. They reveal their personal connections to the beloved toy brand that has captivated audiences since the 1950s. The film, directed by Sam Hargrave, is a collaboration between Mattel and Skydance Media.

Mattel is expanding its entertainment portfolio, having consolidated its film and television units into Mattel Studios. Upcoming releases include the animated 'Bob the Builder' and 'Masters of the Universe: Chronicles,' reflecting its strategy to capitalize on popular intellectual properties.