Decoy Perfumes Partners with Reliance Smart Bazaar for Retail Expansion
Decoy Perfumes, an emerging Indian fragrance brand, has partnered with Reliance Smart Bazaar to enter offline retail through the Shop-in-Shop model. Launching initially in East India, this partnership marks Decoy's move beyond digital sales, enhancing their market presence and accessibility with affordable luxury offerings.
- Country:
- India
Kolkata, October 27th, 2025: Reliance Smart Bazaar and Decoy Perfumes have announced a significant partnership, marking Decoy's entry into the offline retail sector. This collaboration brings Decoy’s fragrances to physical shelves through a strategic Shop-in-Shop model across 8 to 10 Smart Bazaar stores in East India.
Mr. Raj Banerjee, Business Head – East, Reliance Retail, praised Decoy for its rapid growth and innovation in the Indian perfume market, highlighting Reliance's commitment to supporting promising startups. The partnership aims to enhance customer experience by providing premium yet affordable brands within Reliance's retail ecosystem.
Founder and CEO of Decoy Perfumes, Mr. Abhirup Roy, expressed excitement over reaching new customers through this physical retail opportunity, strengthening the brand's presence beyond digital platforms. Decoy continues its growth trajectory, leveraging its reputation for 'affordable luxury' in India's expanding perfume market.
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