Shave for Screen: 'Bugonia' Challenges Fans to Bald Movie Premiere

In an intriguing marketing maneuver, 'Bugonia,' the absurdist sci-fi comedy, hosted an exclusive early screening on Monday night in Los Angeles under the condition that only bald individuals were allowed entry. The film, distributed by Focus Features, features Emma Stone, whose new bald look inspired this promotional event.

Star in 'Bugonia,' Stone plays Michelle Fuller, a pharmaceutical CEO who becomes the target of kidnapping by conspiracy theorists convinced she's an alien. The avant-garde event prompted moviegoers, including local Sam Sherman, to shave their heads in eager anticipation of seeing the film ahead of its broad release on October 31.

'It's a creative way to immerse in the film's theme,' said Matthew Lopez, embracing the bald concept. The screening, further highlighted by the presence of a barber on-site, resonated with fans like Richard Chong, offering both a fresh look and early cinematic experience.