Dreame Technology Expands with Direct-to-Consumer Strategy in India

Dreame Technology, a global innovator in smart home products, is significantly enhancing its footprint in India by implementing a Direct-to-Consumer (D2C) strategy. This move allows Indian consumers to buy Dreame's full range of products, including robotic vacuums and grooming appliances, directly from the Dreame India website.

This strategy complements Dreame's existing presence on platforms like Amazon.in and through retail partners such as Croma. It aims to offer a more integrated consumer experience, spanning product discovery, purchase, and support.

Dreame's Managing Director in India, Manu Sharma, emphasized that this move highlights the company's commitment to India as a priority market. With additional services like a 50 percent discount on an extended warranty for robotic vacuums, Dreame aims to create an enhanced consumer engagement and seamless brand experience in the country.