Apple Surges Past $4 Trillion Mark Amidst iPhone Boom

Apple has reached a historic milestone, its market value surpassing $4 trillion for the first time. This achievement makes it the third Big Tech company to join the elite tier, bolstered by robust demand for its latest iPhone models, including the iPhone 17 and iPhone Air.

The tech giant's shares have surged approximately 13% since their launch on September 9, reversing earlier concerns over competition and geopolitical challenges. This shift marks a significant recovery, elevating Apple from its previous struggles to being a market success story once again, despite the ongoing AI industry race.

Brokerages like Evercore ISI have high hopes for Apple's performance in the upcoming quarters, forecasting strong sales results. However, the company still wrestles with strategic AI integration and competition, especially as it loses key AI talent to firms like Meta. Apple's future depends on its ability to incorporate AI innovations effectively.