Mercedes-Benz India and Zoho Revolutionize Dealer Management with SKYLine
Mercedes-Benz India and Zoho have launched 'SKYLine', a decentralized Dealer Management System, to enhance customer experiences across their dealership network. The platform empowers dealerships with autonomy and integrates real-time data, ensuring efficient operations and transparency. The rollout involved extensive testing and training to ensure a smooth transition.
- Country:
- India
Mercedes-Benz India has teamed up with Zoho to introduce 'SKYLine', a groundbreaking decentralized Dealer Management System (DMS) aimed at transforming the customer experience across its dealership network. This initiative will digitalize the service lifecycle through features like real-time data integration and streamlined workflows.
The SKYLine system will allow each Mercedes-Benz dealership in India to operate through a dedicated Zoho CRM setup, fostering independent operations while adhering to centralized standards. The system aims to elevate customer ownership experience by combining dealer-level autonomy with centrally governed processes.
This new platform, developed in collaboration with Zoho, integrates older IT systems and incorporates Zoho CRM and Qntrl, along with co-developed middleware capabilities. With over 5,000 man-days of user acceptance testing, the platform exemplifies a significant achievement in setting new benchmarks in luxury automobile service through enhanced transparency and personalized service.
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