Victor Wembanyama Sparks Record Viewership and Digital Engagement for NBA

Victor Wembanyama's explosive start to the 2025–26 NBA season is captivating audiences both in the U.S. and internationally. The San Antonio Spurs center has sparked substantial viewership increases, highlighted by a 63% rise during their season opener against the Dallas Mavericks.

The Frenchman's appeal is evident globally, especially in his home country, where the NBA saw its most-watched season. Wembanyama's performances are breaking records on and off the court, as he rapidly amassed over 1 billion views on NBA social media.

On-court, Wembanyama continues to make history with his groundbreaking stats and thrilling athleticism. His prowess was on full display in a recent victory over the Miami Heat, cementing the Spurs' unblemished start to the season and igniting passionate MVP chants from fans.