The Paradox of Positive Affirmations: Navigating Self-Talk

Positive affirmations are gaining traction across social media, with phrases like 'I am worthy' and 'I choose happiness' becoming common. These self-help strategies promise happiness and a sense of calm, but do the scientific claims hold weight?

Emerging in the late 1980s from psychologist Claude Steele's Self-Affirmation Theory, these mantras aim to protect against anxiety and depression. A 2025 review examined 67 studies on affirmations, showing small but significant benefits on self-esteem and mental health, especially among students and those facing health challenges.

Yet, over-relying on affirmations poses risks. The concept of toxic positivity highlights the danger of denying real emotions and situations. Additionally, the chase for dopamine hits could create a cycle of dependency. Experts suggest balanced self-talk, promoting compassion and acknowledgment of personal struggles for better mental well-being.