SEBI Rolls Out Auto Rickshaw Campaign to Curb Investment Fraud

The Securities and Exchange Board of India (SEBI) has embarked on a new public outreach mission, teaming up with the National Securities Depository Limited to curb digital payment fraud in the securities market. The innovative initiative employs auto-rickshaws as mobile awareness platforms across multiple cities.

This campaign encourages investors to carry out essential checks, known as the 'SEBI Check', before making payments related to securities. The checks include verifying UPI IDs, bank details, and intermediary credentials. The message draws an analogy to the phrase 'Meter toh check kiya', urging investors to make these checks as instinctive as checking a fare meter.

With over 1,000 branded auto rickshaws operating across cities like Mumbai, Delhi, and Pune, they bear QR codes for easy access to SEBI's resources, including the SEBI Check portal. This effort is part of a broader mission to increase investor confidence and literacy, particularly for those vulnerable to fraudulent schemes.