Groww Prime: Revolutionizing Mutual Fund Management for DIY Investors

Groww has launched Groww Prime, a pilot feature to aid users in managing mutual funds more effectively. Offering portfolio insights, chat support, and personalized guidance, it assists investors in decision-making and balancing their objectives. Harsh Jain states it's an opt-in addition for mutual fund investors.


Devdiscourse News Desk | New Delhi | Updated: 20-01-2026 17:55 IST | Created: 20-01-2026 17:55 IST
  • Country:
  • India

Investment platform Groww has unveiled the pilot launch of Groww Prime, a new feature aimed at helping users manage their mutual fund investments with greater efficiency.

This opt-in service provides deeper portfolio insights, 24/7 chat support, and personalized guidance to assist users in making informed investment decisions. It is designed to help them understand which mutual funds align with their goals, adjust their portfolios according to risk-return expectations, and navigate key financial decisions.

Harsh Jain, COO and co-founder of Groww, stated, "This direct mutual fund platform addresses the needs of DIY investors seeking enhanced management tools and in-depth research. Groww Prime meets this demand as an accessible feature for regular mutual fund investors."

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