Shahid Kapoor Adds Charm to Bisleri Limonata's #DoubleTheChill Campaign

Bisleri International has announced Bollywood star Shahid Kapoor as the new face of its Bisleri Limonata brand. This collaboration, part of the #DoubleTheChill campaign, brings a fresh marketing approach with a digital-first strategy, aimed at showcasing the refreshing blend of lemon and mint.

Set in the picturesque setting of the Amalfi Coast, renowned for its lemons, the campaign captures the bold character of Bisleri Limonata. Shahid Kapoor's charisma enhances the brand's youthful appeal, resonating with younger consumers who seek a unique beverage experience.

The initiative reflects Bisleri's commitment to growth through engaging storytelling and strategic visibility across multiple channels including trucking, dealer boards, and digital platforms. With this campaign, Bisleri reinforces its presence in the carbonated drinks category, leveraging Kapoor's cultural influence to propel the brand further into the market.