Suma & Rajeev Shine in PMJ Jewels' Clever Akshaya Tritiya Campaign
PMJ Jewels has launched a new campaign featuring Suma Kanakala and Rajeev Kanakala, titled 'Rajeev's IQ vs. Suma's GB,' for Akshaya Tritiya. The ad humorously contrasts intelligence (IQ) with gold buying (GB) as a symbol of prosperity, narrated by Brand Ambassador Mahesh Babu.
- Country:
- India
In celebration of Akshaya Tritiya, PMJ Jewels, a cherished jewelry brand in South India, unveils its latest television commercial starring power couple Suma Kanakala and Rajeev Kanakala. Titled 'Rajeev's IQ vs. Suma's GB,' the ad intertwines humor and tradition during the revered gold-purchasing season.
The campaign juxtaposes the universal measure of intelligence, IQ, with 'GB,' or Gold Buying, showcasing Suma Kanakala's judicious investment in gold against market fluctuations. Through nostalgic flashbacks, the ad captures a relatable scenario of domestic discourse, emphasizing gold as a reliable asset. The voice of Brand Ambassador Mahesh Babu underscores the timeless value of investing in tradition.
This year, PMJ Jewels invites customers to explore a collection of bridal, diamond, and handcrafted gold jewelry, blending heritage with modern elegance. Chairman Kushal Kankaria and Managing Director Dinesh Kankaria emphasize the campaign's celebration of Indian homemakers' wisdom and invite all to PMJ Jewels to begin a golden legacy.
Google News