Budweiser 0.0 Joins Forces With Top Indian Cricket Teams to Celebrate Fan Culture

Budweiser 0.0 has officially announced a new partnership with five iconic teams in India's biggest T20 cricket league: Mumbai Indians, Gujarat Titans, Punjab Kings, Sunrisers Hyderabad, and Rajasthan Royals. This collaboration marks Budweiser 0.0's debut in the tournament’s 19th edition, reflecting a significant move in its cricket journey within India.

The partnership strategically aligns with Budweiser 0.0’s fan-first approach under its 'In the Hands of Fans' campaign. Through limited-edition team-inspired merchandise, the brand aims to engage fans by celebrating pride, traditions, and match-day rituals that define the local cricket culture. According to Vineet Sharma, Vice President, Marketing & Trade Marketing, AB InBev India, the initiative is set to deepen fan connections by embracing the loyalty and passion that fuel the tournament.

By entering this premier cricket league, Budweiser 0.0 intends to connect city-level fervor with national fandom, offering fans a sophisticated non-alcoholic beer alternative. The partnership underscores Budweiser 0.0’s dedication to enhancing fan experiences and maintaining cultural relevance in the Indian market. Limited-edition merchandise will also be launched to offer fans an avenue to express their devotion.