Global Platform: Umrah and Ziyarah Forum Shapes Future Trends

In a significant event, His Royal Highness Prince Salman bin Sultan inaugurated the Umrah and Ziyarah Forum's third edition, reiterating Saudi Arabia's steadfast dedication to Hajj and Umrah pilgrims. The opening ceremony highlighted the Kingdom's historical commitment and modern advancements in pilgrim services. Held at the King Salman International Convention Center, this global forum attracted key stakeholders from various sectors to discuss and exchange ideas on optimizing pilgrim experiences.

The forum underscored the deployment of technologies like Artificial Intelligence to enhance service quality, aligning with the broader goals of Saudi Vision 2030. Prince Salman emphasized this approach as deeply rooted in Saudi leadership, inspiring continuous improvements in infrastructure and services for pilgrims visiting the two Holy Mosques.

Delegates from government, service providers, and non-profit organizations participated, demonstrating a collective effort to elevate the Umrah and Ziyarah sector. The event also featured productive discussions on global collaborations and evolving opportunities that are pivotal to transforming the pilgrim experience into a fulfilling journey. Through collaborative projects and enhanced service quality, the forum aims to solidify the Kingdom's position as an exceptional host for pilgrims worldwide.