Zed Black Launches 'Sab Shubh Hoga' Campaign with MS Dhoni

In a nation where cricket and devotion intertwine seamlessly, Zed Black has unveiled its latest campaign, 'Sab Shubh Hoga', with cricket icon MS Dhoni at the forefront. Launched to coincide with the auspicious start of Chaitra Navratri, the campaign introduces the brand's Pure Camphor and Bhimseni Camphor products.

Conceptualized by Oberoi IBC, the campaign features Dhoni as a narrator who ties together everyday stories of hope and optimism. By resonating with a broad audience, Zed Black aims to strengthen its foothold within India's burgeoning camphor and pooja essentials market. With a focus on faith and positivity, the initiative extends the brand's signature message: 'all will be well'.

Zed Black's collaboration with Dhoni builds on a successful relationship that began in 2017, underscoring shared values of trust and belief. By capturing a sentiment of collective positivity, the campaign seeks to inspire while strategically expanding the brand's market reach and setting ambitious growth targets for the future.