Rann Utsav: Revving Up Experiential Tourism in the White Desert
TVS Motor Company hosts the second edition of Rann Utsav, a festival promoting the Rann of Kutch as a premier global destination. Over 100 riders, including international participants, took part in community rides, highlighting the event's growth as a motorcycling-led experiential tourism attraction, aligning with India's cultural and tourism vision.
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- India
In a bid to boost experiential tourism, TVS Motor Company successfully organized the second Rann Utsav in the scenic Rann of Kutch. The festival, integrating cultural heritage with motorcycling adventures, aims to position the salt desert as a global tourism hotspot.
Prime Minister Narendra Modi's vision of leveraging India's indigenous industries for tourism growth served as an inspiration for this initiative. 'It is our honor to advance this vision by spearheading motorcycling-led adventures,' said TVS Chairman Sudarshan Venu.
With over 100 riders, including international participants from countries like Italy and Mexico, attending the festival, the event underscores its status as a standout cultural and adventure tourism destination, as highlighted by the company's official statement.
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