Max & Co's India Debut: Italian Elegance Meets Indian Fashion
Reliance Brands Ltd is set to bring the Italian women's wear brand Max & Co to India through a master franchise agreement with Max Mara Fashion Group. The partnership aims to introduce contemporary Italian fashion to Indian consumers, starting with a store in Mumbai by 2026.
- Country:
- India
In a significant move for the Indian fashion landscape, Reliance Brands Ltd (RBL), a division of the retail giant Reliance Retail, has announced plans to introduce the esteemed Italian women's wear brand Max & Co to India.
The collaboration stems from a long-term master franchise agreement with the renowned Max Mara Fashion Group. This strategic alliance aims to bring Max & Co’s contemporary, quality-driven fashion to Indian consumers, targeting a new generation of fashionable women.
With a debut store planned for Mumbai in early 2026, and subsequent expansions across major Indian cities, RBL and Max Mara Fashion Group are set to redefine modern women's fashion in India, blending Italian design with cultural appeal.
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