Embracing the AI Wave: Samsung's Strategic Leap

During a recent media roundtable, Won-Joon Choi, COO of Samsung's Mobile Experience Business, highlighted the unavoidable impact of AI across numerous sectors. Unlike previous technological revolutions, AI is set to influence not only IT but also fields like medicine and law.

Choi revealed that large tech firms, inclusive of Samsung, are heavily investing in AI research and development. The company aims to enhance AI feature integration, steering away from its perception as an overwhelming technology. By year's end, Samsung plans to extend AI features to 800 million devices, focusing on the "democratization" of technology.

Samsung's strategy includes employing a Hybrid AI model while ensuring data privacy through on-device storage. As the company partners with various brands, it seeks to expand support for local languages, making AI more accessible to Galaxy users worldwide.