Google targeted by EU over its search advertising auction practices
- Country:
- Belgium
EU antitrust regulators are investigating Alphabet unit Google over the sale of search advertisements in Europe, a letter to advertisers seen by Reuters showed.
The European Commission said it has indications of potential concerns regarding the auctions for the sale of advertising on Google Search, "in particular, the way in which Google has been artificially increasing the clearing price of such auctions to the detriment of advertisers".
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