Empowering Women: Digital Payment Rise in Rural and Semi-Urban India
A report reveals an increase in women using UPI for daily payments in rural and semi-urban areas, indicating a shift towards digital payments. Women's growing interest in investment products and disciplined savings habits are highlighted, reflecting evolving financial behaviors and the adoption of digital financial services.
- Country:
- India
Women in rural and semi-urban areas of India are increasingly embracing digital payments, with many using Unified Payments Interface (UPI) for daily transactions. This marks a significant shift towards digital financial solutions, according to the sixth edition of the PayNearby Women Financial Index 2026.
The report highlights that 38% of women in these regions utilize UPI weekly, primarily for groceries and bills. There is a notable uptick in financial awareness, with 85% identifying as primary family savers, and a significant interest in investment options like gold-based savings supported via small SIPs.
Moreover, flexible deposit products are popular, though mutual fund awareness is limited. Cash withdrawal remains crucial, with a preference for biometric authentication. Digital payments are becoming routine, and insurance uptake, especially in health and life, is on the rise, with gradual enrollment growth noted.
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