AstaGuru's Digital Dive: UK Expansion with a Luxurious Auction
AstaGuru, a digital auction house, is expanding into the UK with a new London office to meet the demands of European collectors and the Indian diaspora. The expansion kicks off with a fine watch auction on May 27. Plans are in place to open offices in Singapore and New York by 2026.
- Country:
- India
Digital auction house AstaGuru has officially entered the UK market with a dedicated office in London, targeting European collectors and the Indian diaspora.
The launch in London will be marked by an auction event on May 27, featuring fine watches and high-complication timepieces. Future expansions include offices in Singapore and New York by 2026.
According to Manoj Mansukhani, AstaGuru's move into London is a strategic step, creating a digital-first platform connecting global collectors with art and luxury. The expansion is complemented by appointments of auction experts Laryssa Jesse and Tim Bourne to lead the charge.
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