Yoga 365: Turning a Day into a Lifestyle

In anticipation of the 2026 International Day of Yoga, the Union Ayush Ministry introduced 'Yoga 365', a transformative campaign focused on embedding yoga into daily life rather than limiting it to a single day. The initiative was formally launched during the Yoga Mahotsav-2026 event.

The 'Yoga 365' campaign aims to address the gap between high awareness and consistent practice of yoga in India, highlighted by a National Sample Survey. The initiative will use a combination of community engagement and digital outreach, with a pivotal partnership with the wellness platform Habuild.

Through this campaign, the Ministry of Ayush intends to create a culture of daily wellness by making yoga practice accessible and practical. Collaborative efforts will include institutions, corporate bodies, and community groups to weave yoga seamlessly into everyday routines, encouraging a healthier lifestyle across the nation.