Empowering Women's Health: Underneat's 'Check What's Underneat' Campaign

Underneat, a dynamic mass-premium shapewear brand co-founded by Kusha Kapila and Vimarsh Razdan, is taking significant strides in women's health with its latest initiative, 'Check What's Underneat'. This campaign focuses on breast health awareness, aiming to make self-examination a regular and simple routine for women.

NCRP projections highlight a significant rise in breast cancer cases in India, with anticipated figures of 232,832 new cases by 2026. The campaign seeks to alleviate fears surrounding breast cancer detection, emphasizing that a large percentage of breast lumps examined in India are benign. To bridge the gap between awareness and action, 'Check What's Underneat' introduces instructional stickers and monthly trackers, developed with medical experts to aid women in routine self-checks.

Endorsed by Dr. Anita Rahul Gune and backed by practical tools, this campaign is committed to fostering a culture of early detection and reassurance. Products such as stickers and trackers are now included with Underneat deliveries and available for free download, ensuring women receive proactive health reminders in the comfort of their homes.