Dabur Ventures into Luxury Skincare with RAS Beauty Investment
Dabur announced a Rs 60 crore investment in RAS Beauty, a luxury skincare D2C company. Founded by three women, this Raipur-based brand excels in 'Farm-to-Face' skincare. With a CAGR of 75% over three years, RAS aims to enhance its omnichannel presence and R&D capabilities with Dabur's support.
- Country:
- India
In a strategic business move, Dabur India has announced a significant Rs 60 crore investment to acquire a minority stake in RAS Beauty, a luxury skincare company. This partnership, formalized through Dabur's investment arm, Dabur Ventures, marks a pivotal step into the burgeoning premium beauty sector.
RAS Beauty, founded by three women, has become a standout digital-first brand in Raipur. The company prides itself on its 'Farm-to-Face' philosophy, offering products like face elixirs, serums, and moisturizers armed with nature-derived actives and essential oils, capturing a niche in natural beauty.
Dabur's Executive Director, Abhinav Dhall, emphasized the potential for robust growth in the premium beauty market, noting RAS's significant 75% CAGR over three years. RAS co-founder Shubhika Jain highlighted plans to leverage this investment to boost their omnichannel strategy and strengthen R&D, aiming to establish RAS as an iconic name in luxury skincare both in India and internationally.
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