CIRCA by Art of Time: Revolutionizing Luxury Watch Retail

Art of Time launches CIRCA, a new luxury retail concept focusing on premium watches in India. CIRCA combines storytelling, heritage, and technology to offer a personalized buying experience for seasoned collectors and first-time buyers, marking a shift in luxury retail culture and consumer mindset.


Devdiscourse News Desk | Mumbai | Updated: 27-02-2026 16:27 IST | Created: 27-02-2026 16:27 IST
CIRCA by Art of Time: Revolutionizing Luxury Watch Retail
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In an innovative stride, Art of Time has unveiled CIRCA, an experiential luxury retail concept centered around premium watches, reimagining their discovery, understanding, and ownership in India.

More than just a retail space, CIRCA reflects a modern consumer mindset that values meaningful experiences, emotional connections, and accessibility over mere transactions. By fusing storytelling with heritage and cutting-edge technology, CIRCA caters to both seasoned collectors and newcomers to luxury watch-buying.

With its first store in Noida and plans for expansion across India, CIRCA aims to create a cultural ecosystem where horology meets lifestyle, underlining Art of Time's commitment to providing informed, approachable, and engaging luxury retail experiences.

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