Revolutionizing Valentine's Day with #BeMyHeartbeat

Valentine's Day celebrations are evolving beyond traditional customs, thanks to Havmor Ice Cream's new #BeMyHeartbeat campaign. Aiming to reshape the typical Valentine's proposal, Havmor positions ice cream as the heart of celebration, promoting their Heartbeat Red Velvet Ice Cream Cake as a unique proposal offering.

Available through various platforms, the campaign employs a 360-degree media approach, featuring a striking 3D heart-shaped OOH installation. This bold visual strategy seeks to drive cultural conversations and elevate ice cream's role in romantic events, offering an alternative to conventional gifts like chocolates and flowers.

Rishabh Verma, Havmor's Head of Marketing, emphasizes this initiative as a move towards establishing ice cream as a culturally relevant choice for proposals, catering to a generation that values experiences over material exchanges. Havmor's innovative approach not only challenges norms but also strives to create new rituals and boost ice cream consumption in India.