Thums Up's 'Taste the Thunder' Anthem Shakes Up Youth Culture

Thums Up, Coca-Cola India’s formidable billion-dollar brand, recently launched its pulsating 'Taste the Thunder' anthem. Featuring dynamic performances by Hanumankind and Vishal Dadlani, the anthem embodies a fearless youth spirit.

The campaign, wrapped in a vibrant synergy of cricket, cinema, and music, debuted at an exclusive event in Mumbai. Directed by Bijoy Shetty and conceptualized by WPP Ogilvy, the anthem is a rallying cry for the young generation to embrace bold energy and shared camaraderie.

This musical venture enlivens Thums Up's market presence during the ICC Men's T20 World Cup, coalescing sport, culture, and revolutionary sound for a transformative consumer experience.