Reviving Kashmir: Sustainable Steps Towards Tourism Recovery

The tourism sector in Jammu and Kashmir is showing signs of recovery after significant setbacks, including the Pahalgam terror attack and extreme weather conditions. Chief Secretary Atal Dulloo revealed that tourist arrivals are increasing as the situation stabilizes, and the government has introduced a project promoting sustainable tourism.

Dulloo announced a carefully strategized plan to shift focus towards developing new tourist destinations to ease pressure on established hotspots. This initiative aims to distribute tourist traffic more evenly, thereby driving local employment and infrastructure improvements across the region.

Moreover, the SPREAD initiative will prioritize eco-sensitive, sustainable development with a robust infrastructure and community engagement. Emphasizing digital outreach, Dulloo envisions transforming Jammu's pilgrim influx into longer visits by showcasing the region's broader attractions beyond pilgrimage routes.