MINISO LAND: A Wonderland Shopping Experience Arrives in Thailand

MINISO has unveiled its first MINISO LAND store in Thailand, located in Bangkok’s vibrant SIAM SQUARE shopping district. Known for its innovative IP-themed store format, the new outlet has attracted shoppers citywide, becoming a flagship location with over 8,300 SKUs in a design-focused wonderland.

The new store offers a unique shopping environment with three floors featuring over 80 beloved IP characters, including Harry Potter and Stitch. With IP products making up more than 80% of the offerings, the store aligns with MINISO's 'life is for fun' philosophy and creative revitalization efforts for engaging customer experiences.

MINISO’s Thailand launch highlights its ongoing 'Super IP + Super Store' strategy, aiming to combine captivating IP content with unparalleled in-store environments. The flagship store's opening was marked with marketing initiatives like a Zootopia-themed BTS Skytrain, reaffirming MINISO's commitment to redefining traditional retail through imaginative and engaging experiences globally.