Joy's New Campaign with Sanya Malhotra: A Playful Twist to Timeless Skincare

Joy Personal Care, a home-grown Indian brand under RSH Global, has launched a refreshed campaign for its iconic Skin Fruits Moisturising Cream. The new TVC features actor Sanya Malhotra, aiming to connect the product's legacy with modern-day relevance while highlighting its deep moisturization benefits.

The ad playfully reimagines a typical 'bride-seeing' scenario where Sanya, under the interrogation of a prospective groom's family, transforms the setup into an influencer's shoot. By doing so, she cleverly showcases Joy's Skin Fruits Moisturising Cream and delivers quirky yet authentic reviews, leaving a mark with her cross-generational appeal.

Sunil Agarwal, Co-founder and Chairman of RSH Global, emphasized the campaign's mission to celebrate the cream's timelessness while adapting to evolving consumer preferences. The campaign aims to resonate with younger audiences, reinforcing Joy's position in the skincare market and maintaining its heritage.