AESMED to Highlight Global Hair Care Initiatives at Cosmoprof Asia 2025

AESMED Co., Ltd., a leader in hair loss treatment in South Korea, is set to participate in Cosmoprof Asia Hong Kong 2025, a major international beauty trade fair. The event, taking place from November 12–14, 2025, will feature AESMED's acclaimed awareness campaign, 1111 Hair Care Day.

The campaign, running annually since 2020, is designed to enhance awareness and provide support for those facing hair loss. From October 11 to November 11, dubbed the 'Hair Care Season,' the initiative emphasizes the significance of hair loss as a public health concern. November 11 is specifically marked as 'Hair Care Day' to foster empathy and understanding worldwide.

CEO Jeongwoo Yi of AESMED emphasized the cultural and global importance of the 1111 Hair Care Day campaign, asserting that such observances should focus on public benefit rather than commercial intents. The company hopes to expand its message at the 2026 World Congress for Hair Research in Seoul, aiming for comprehensive global discourse on hair loss.