Strategic Film Releases to Boost Bengali Cinema Business
A Screening Committee in West Bengal has decided to limit the release of Bengali films during festive seasons to three, aiming to protect the industry's business interests. The move follows controversies over past release strategies. Key seasonal releases include 'Projapoti-2' and other major Bengali titles.
- Country:
- India
The Screening Committee for Bengali films has announced a strategic decision to cap the number of releases to three during festive seasons, aiming to enhance the overall business interests of the film industry.
According to the Eastern India Motion Pictures Association (EIMPA) and other stakeholders, this move intends to ensure fair screen allocations, especially during peak times such as Durga Puja and Christmas.
The decision comes after controversies surrounding the simultaneous release of several films during recent festivals, impacting box office collections and promotional activities.
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