Amazon Launches Counterfeit Crimes Unit India

Amazon has unveiled the extension of its Counterfeit Crimes Unit to India, focusing on consumer protection and curbing the proliferation of fake goods. By integrating local expertise, the unit aims to collaborate with Indian brands and law enforcement authorities to dismantle counterfeit operations.

This initiative will actively target and remove counterfeit listings while safeguarding intellectual property rights. Additionally, it strives to enhance collaborative enforcement actions against bad actors, reinforcing ties with industry bodies and governmental agencies.

This move is part of Amazon's broader strategy for India, reflecting its commitment to invest over USD 35 billion in the country by 2030.