Venture Catalysts Scores Big Exit with Pee Safe
Venture Catalysts has successfully exited women's hygiene brand Pee Safe, earning a 9.60x return and an XIRR of 30.53 per cent. The exit occurred through a USD 32 million funding round led by OrbiMed. Pee Safe has expanded significantly, reaching over 50,000 offline outlets in 100 cities and plans to enhance distribution and marketing strategies.
- Country:
- India
Venture Catalysts announced a successful exit from Pee Safe, a prominent women's hygiene brand, boasting a 9.60x return on investment. The recent funding round, led by OrbiMed, highlighted Venture Catalysts' knack for backing emerging innovators early.
Their initial investment in 2017 has seen Pee Safe transform from a niche toilet hygiene offering to a comprehensive personal hygiene and wellness brand. Venture Catalysts' foresight allowed them to capitalize on the nascent women's hygiene market in India, eventually reaching a substantial omnichannel presence.
By scaling quickly and maintaining growth at around 45-50% per annum, Pee Safe attracted significant interest, evident in its total funding of USD 45.55 million. The fresh capital is set to boost the brand's offline reach and enhance its online marketplace visibility.
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