Mercedes-Benz India Announces 2% Price Hike Amid Forex and Cost Challenges
Mercedes-Benz India will increase vehicle prices by approximately 2% starting April 1, due to forex volatility and rising input costs. The decision aims to maintain business sustainability amidst the sustained depreciation of the rupee against the euro. The company prioritizes minimal customer impact while ensuring quality products and experiences.
- Country:
- India
Mercedes-Benz India has confirmed a price increase of around 2% on its vehicles, effective April 1, due to challenges posed by forex fluctuations and rising input costs.
According to Brendon Sissing, Vice President of Sales & Marketing at Mercedes-Benz India, the depreciation of the rupee against the euro is a significant factor behind the decision.
While the company aims to mitigate cost pressures, the adjustment is deemed necessary to sustain business operations and continue delivering premium products and customer experiences.
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